BOKSHA

Case Study

BOKSHA is the region’s leading online marketplace for unparalleled Khaleeji modest couture. Boksha sells beautiful and distinctive fashionable pieces for stylish women created by over a thousand independent homegrown designers and boutiques.

Partner since

January 2022

WEBSITE

boksha.com/en

Solution provided

Migration to Klaviyo & "Done For You" Email Flows

KEY RESULT

$300,000+ in flow revenue in 90 days

$300,000

in flow revenue in 90 days

Key Challenges

BOKSHA was using a custom website and hadn’t done much of email marketing before. They were getting a good amount of website visits but they did not have a solid email marketing automation strategy in place, so they were not converting much of their traffic into revenue by leveraging email marketing. They did not have any design templates that were reflecting the brand image properly and no system for acquiring subscribers from the website visitors.

Integration Between Klaviyo and Custom Website

Using a custom website was a challenge since that did not help us to use a plug-and-play approach with Klaviyo. All the event data that's happening on the website needed to enter properly into Klaviyo so we could use that info to trigger the right automated flows for the right people.

Acquisition & Retention

No proper email marketing flows were in place and all the traffic they were getting were not converted into subscribers or customers. Also, no retention strategy via emails

My Approach

I worked directly with their developers to migrate all the customer data into Klaviyo and integrated their custom website so the data sync was in place continuously. After successfully integrating the website with Klaviyo, I put together a custom email flow strategy that was tailored to their audience and their shopping behavior. I designed the email templates and wrote all the copy in each email by carefully crafting them according to their brand voice and image. For acquiring new subscribers, I designed pop-ups that would convert more and for retention, I came up with another popup strategy to increase repeat sales.

"Working with Elcin has been an absolute pleasure. From the very beginning, she demonstrated a deep understanding of our company's needs and goals. Her expertise with Klaviyo, in particular, was truly impressive. She was able to leverage the tool in creative ways to help us achieve our growth objectives."

Results

BOKSHA’s new email flows generated $300,000+ in sales in 90 days of launching them. We were able to capture 7,000+ new subscribers and grow the database by 50% in 90 days. We created a custom sending domain and followed a strict sending protocol starting with the very engaged segments first. We achieved a good deliverability and sending reputation and scaled our sending carefully from there. This allowed us to also improve our engagement rate overall on all emails

Email Revenue

BOKSHA reached a total revenue of $300,000+ from email marketing in 90 days.

Email Engagement

Thanks to our smart email flows built to be sent for the right people, the avg. open rate was 40% and the avg. click rate was 2.5%

$300,000

in flow revenue in 90 days

Automated System for Retention

I created all flows implementing a custom strategy that brings in a 6-figure email revenue each month on autopilot.

Statistics:

- +300,000 in flow revenue in 90 days

Explore More Success Stories

+4400% in email revenue in 90 days

$200,000+ in flow revenue in 90 days

3x email open & click rate

GOT QUESTIONS?

I CAN ANSWER THEM

You have a new product to sell online but you don’t know where to start? Or you want to generate more leads, sales and conversions?…And need someone who really understands what a sales funnel is and help create/optimize yours? Then, contact me for a free consultation during which I listen to your needs and recommend solutions.