Travelpro

Case Study

Travelpro® is the #1 soft-side luggage brand in the USA. They create premium, high-quality and innovative luggage, and travel accessories and are trusted by travelers and flight crews from 100+ airlines worldwide.

Partner since

November 2022

WEBSITE

eu.travelpro.com

Solution provided

"Done For You" Email Flows & Campaign Management

KEY RESULT

Increase from $2K to $88K+ in email revenue in 90 days

+4400%

in email revenue in 90 days

Key Challenges

Travelpro® was sending a few email campaigns but there was no concrete strategy behind them. Also, they had a couple of flows in place with very few emails inside and the emails were not aligned very much with the brand style and voice. They needed an email marketing expert who would take complete ownership of creating a strategy behind all their email marketing activities, including flows, campaigns, segmentation, and all.

Expert Strategy

Travelpro® needed to come up with a well-structured holistic email marketing strategy and revamp their email solid email flows that would trigger at the right time for the right audience with the right message.

Unengaged audience

Email campaigns were not getting enough engagement and resulting in good conversions.

My Approach

Elcin learned deeply about their company goals and needs, plus their customer profile in order to create a custom email marketing strategy that would not only create a highly-engaged email audience but also bring in great conversions and revenue from this channel. She made sure the design and the copy in both flows and campaigns match their brand voice and image.

I would highly recommend Elcin to anyone looking for an expert in email marketing, and specifically in the use of Klaviyo. She is a true professional, a pleasure to work with, and will undoubtedly help you achieve your marketing goals. Thank you, Elcin, for your outstanding work!

Susana Rodriquez

International Business Development Manager, Travelpro Products, Inc

Results

Travelpro® generated more than $88,000 in sales within the first 90 days of working together. Their email revenue had been only $2K before they started working with Elcin. Thanks to the new, branded email automations and campaigns managed based on a bespoke strategy, Travelpro® captures new customers and receives repeat sales from existing customers that result in more revenue, engaged audience with better open/click rates, and lower unsubs/spam/bounces.

Email Revenue

Generated 88,000+ in the first 90 days, going up from only $2K prior to their work with Elcin.

Increased Engagement

The engagement and conversion rates grew tremendously. - Increased the open rates up to 45% - Increased the click rates up to 4%. - Increased the conversion rate by 500%.

+4400%

in email revenue 90 days

Integrated Ecosystem:

Travelpro® now leverages Klaviyo to the most in their email marketing, providing personalized emails and creating an excellent experience for their customers.

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GOT QUESTIONS?

I CAN ANSWER THEM

You have a new product to sell online but you don’t know where to start? Or you want to generate more leads, sales and conversions?…And need someone who really understands what a sales funnel is and help create/optimize yours? Then, contact me for a free consultation during which I listen to your needs and recommend solutions.