Top 10 Facebook Ad Metrics You Should Be Tracking In 2023
Are you tracking, evaluating the metrics & data you’re getting from your Facebook Ads?
Which metrics are you tracking for your Facebook ads?
I know that Facebook Ads gives you all the metrics related to your ads inside the platform…but are you really tracking and, most importantly, evaluating the right ones properly?
Everyone can learn to run ads these days, but what makes you better than the rest of the advertisers is the skills to evaluate the data collected and make data-driven decisions base off of that data. And this is going to save you money, bring better results and help you scale up your ads.
Also, remember—what you track is important, yes! But HOW you evaluate it and make decisions based off of your data is just as, if not more, important as what you track.
In this blog post, I’ll show you which are the top 10 metrics I track for every Facebook campaign that I run for my clients.