Daylight Curfew

Case Study

Daylight Curfew is a design studio x lifestyle brand that works with artists and brands such as Adult Swim, Cartoon Network, Run The Jewels, amongst many others.

Partner since

January 2023

WEBSITE

daylightcurfew.com

Solution provided

"Done For You" Email Flows & Campaign Management

KEY RESULT

Increase from 30% to 40% in email revenue in just 30 Days

3x

Open & Click Rate

Key Challenges

Daylight Curfew was using another email platform that was not best suited for their website platform and business style. They had a big list but the subscribers were not engaging well. The open rate was around 10% and the click rate was below 1%. Also, the list needed a cleanup as there were some bot entries and spam emails. They had some major flows but not structured well and the emails needed improvement in terms of design.

Email Platform

Needed a solid email platform that could leverage their potential database in the best way with better engagement rates

Conversion & Revenue

Needed well-structured email flows and a strategic approach to sending campaigns to increase conversions from email marketing

My Approach

I first cleaned up their list from spam and bot emails and then migrated their whole list and event data into Klaviyo successfully. Then, I prepared a full flow content plan for each flow designed for the brand. I created different paths for different segments in each flow. For campaigns, I created a new strategy and calendar that targeted different segments in the subscriber list, plus different popups targeting different audiences on different visitors of the website.

"Working with Elcin has been an absolute pleasure. From the very beginning, she demonstrated a deep understanding of our company's needs and goals. Her expertise with Klaviyo, in particular, was truly impressive. She was able to leverage the tool in creative ways to help us achieve our growth objectives."

Results

By partnering with Daylight Curfew to revamp their email marketing flows, campaigns and the whole setup, I increased the email marketing revenue from 30% to over 40% in just 30 days. Plus, the open rates went from a little over 10% to +30% within the first 30 days of working together. The click rates also increase from <1% to over avg. 3%. I also prepared a detailed SMS plan to start getting SMS subscribers and increasing revenue from SMS .

Email Revenue

$10,000 increase in email revenue in just 30 days.

Automated Customer Journey:

"Launched SMS marketing and started collecting SMS subscribers that got the right amount of text messages at the right time. Integrated Yotpo + Klaviyo to create a Loyalty Program to increase retention."

$24,000

in email revenue in 30 days

Integrated Ecosystem:

By overhauling their full email experience, Elcin and Daylight Curfew were able to smash prior benchmarks for email engagement and conversions while substantially increasing revenue from email.

Statistics:

-3x Email Open Rate
-3x Email Click Rate
- $24,000+ in email revenue in just 30 days
- +300% in placed order rate from emails

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GOT QUESTIONS?

I CAN ANSWER THEM

You have a new product to sell online but you don’t know where to start? Or you want to generate more leads, sales and conversions?…And need someone who really understands what a sales funnel is and help create/optimize yours? Then, contact me for a free consultation during which I listen to your needs and recommend solutions.